Brad Benson Plays It "Unsafe"

Like it or not, advertising in today’s competitive market requires taking some risks to get noticed which is just the sort of philosophy that propels Brad Benson, former offensive lineman for the NY Giants, now owner of a Hyundai dealership in NJ, to air irreverent, unexpected radio spots frequently on WFAN. So unexpected, in fact, they attract a lot of attention, including an airing on Howard Stern’s Wednesday morning show (May 12th).